Shopify · 2025

A specialty roaster rebuilt for direct-to-consumer sales

Northwind Coffee

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The challenge

A long-established wholesale roaster wanted to sell directly to customers, but their storefront made browsing and checkout confusing.

The solution

We rebuilt the Shopify storefront around a clear product story, simplified navigation, and a streamlined checkout experience.

Rebuilt Shopify storefront

Simplified checkout journey

Consistent brand system

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